Healthcare Growth Marketing
Client strategy · local search · analytics · reporting · cross-functional execution
Monthly reporting, client conversations and specialist coordination across a healthcare portfolio.
Johnny Bolden
Digital marketing strategist. I turn search, analytics and client data into the next decision.
15healthcare client accounts managed at Growth Honcho
+30%marketing ROI at Willamette Dental Group, while spend fell 15%
130K+Lofi Chillhop playlist followers I grew at Kyoto Sound
90+students taught digital marketing at Coding Dojo
Is the marketing working, and what should happen next?
Real figures from two healthcare accounts I managed, redrawn to show how I read them.
Are the right people finding the practice?
Virginia Beach, VA 23454Search: “orthodontics”
1Coastal Orthodontics70
2Practice B659
3Practice C139
Chesapeake, VA 23322Search: “braces”
1Practice D382
2Practice E31
3Coastal Orthodontics71
My read The listing is first despite a much smaller review count than the practice below it. I’d treat that review-volume gap as a competitive vulnerability worth watching.
What do they do when they arrive?
Coastal Orthodontics websiteChange vs. the preceding 30 days
Acquisition
New users≈4K in the period
+5.8%
Sessions≈4.3K in the period
+4.5%
Depth
Views≈5.3K in the period
−4.8%
Activity
Event count≈18K in the period
+0.9%
My read Traffic increased, but page depth appears weaker: users and sessions rose while views fell.
What does the practice need to hear, and what happens next?
Damon Orthodontics, October 2024What the month’s report could see
VisibilityReported
EngagementReported
AcquisitionNot in this report
Practice funnelScorecard empty
Business outcomeScorecard empty
My read Without leads and consults, the report could show reach but could not connect it to new patients.
Action, documented in the report I flagged the gap, asked the practice to fill in the scorecard, and set out the coming month’s focus.
Coastal Orthodontics: Google local results (2024) and GA4, Oct 15 – Nov 13, 2024. Damon Orthodontics: October 2024 report. Competitors anonymized.
Every figure in the Growth Honcho case studySelected work
Two case studies and a shorter project note.
In-House Digital Marketing
Performance analysis · paid & organic · leadership reporting · web · marketing systems
Improving marketing performance while the systems underneath it were changing.
Independent Audience Growth
Owned media · audience strategy · distribution · platform growth
Grew Kyoto Sound’s Lofi Chillhop playlist to 130K+ followers, with no client or marketing department around the work.
Read the project noteWhere I’ve worked
- Growth HonchoAccount Manager · growth marketing agency, healthcare clients
- Willamette Dental GroupDigital Marketing Analyst · in-house, multi-location healthcare
- Coding DojoDigital Marketing Instructor · Saudi Digital Academy program, Riyadh
- Culture RevisionDigital Marketing & Project Manager · agency
- Kyoto SoundSenior Marketing Strategist · independent music label and media
How I operate
Start with the business question. Find the signal, pick the few changes worth making, coordinate the people who make them, and check whether they moved anything.