Jonathan “Johnny” Bolden Jr.

Account Manager

• Managed a portfolio of 15 healthcare clients, primarily orthodontic and dental practices.
• Wrote monthly growth reports that translated GA4, Google Business Profile, ranking, and paid media data into business terms.
• Partnered with leadership to review campaign performance data and identify optimization opportunities across paid and organic channels.
• Built and maintained Asana workflows for onboarding, monthly planning, and coordination with SEO, web, and paid media specialists.

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Digital Marketing Analyst

• Improved marketing ROI by 30% while reducing marketing spend by 15% through cross-channel performance analysis and budget optimization.
• Contributed to a 40% increase in organic website traffic through SEO and content strategy initiatives.
• Reduced paid campaign cost-per-click by 25% through keyword analysis, targeting adjustments and ongoing campaign optimization.
• Built marketing performance reports used by leadership to evaluate channel effectiveness and guide marketing investment decisions.
• Managed vendor relationships and supported an ATS migration from iCIMS to Greenhouse and a full website rebrand with improved tracking infrastructure.

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Digital Marketing Instructor

• Designed and delivered a 15-week digital marketing curriculum covering paid media, marketing analytics, SEO, and strategy.
• Taught marketing performance analysis and campaign optimization to 90+ students.

Digital Marketing & Project Manager

• Managed client accounts executing SEO, paid search, and social campaigns across healthcare, nonprofit, and e-commerce.
• Analyzed campaign performance and delivered strategic recommendations to improve client ROI and retention.
• Improved workflows and project management to shorten campaign delivery timelines.

Senior Marketing Strategist

• Built digital marketing systems supporting multiple brands through SEO and paid media strategies.
• Grew music distribution playlists through platform optimization and audience analytics.

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Field / Route Manager

• Developed and implemented targeted marketing and sales strategies for customer acquisition and contract renewals, including a customer referral program.
• Managed client relationships with a focus on retention and long-term business growth.

Business Marketing studies

Business Marketing studies