I’ve worked in-house, at agencies, with healthcare clients, in analytics, in account management and as an instructor. The common thread is learning how the pieces of a marketing system connect, and making them easier for other people to understand and act on.
Dates and full detail are on the resume.
Managed a portfolio of 15 healthcare clients, mostly orthodontic and dental practices. Ran monthly performance reporting and growth conversations, prioritized work, and coordinated execution across SEO, web, and paid media specialists.
Worked in-house across marketing analytics, performance reporting, digital campaigns, vendor coordination, website initiatives, SEO and content, and technology projects for a multi-location healthcare organization.
Designed and delivered a 15-week digital marketing curriculum covering paid media, analytics, SEO, and strategy, and taught it to 90+ students.
Teaching digital marketing forced me to explain strategy clearly rather than hide behind jargon.
Managed client accounts across healthcare, nonprofit, and e-commerce, running SEO, paid search, and social campaigns. Analyzed campaign performance and brought clients recommendations for what to change next.
Outside traditional marketing roles, I’ve spent years building and operating independent media projects. That work has given me hands-on exposure to audience development, digital distribution, content, partnerships, and experimentation, and to what it feels like to own the outcome instead of advising on it.